How and why a blogger should conduct a target audience analy

Any blogger strives for popularity and high income. The key to success in this area lies in knowing your target audience and understanding how to interact with it. After all, when you spray on everyone, trying to reach as many users as possible, you don’t get high engagement as a result. It’s a different matter when you focus on a specific audience segment, study it and hit the target. That’s when you get the maximum response. People will think:



"Yes, yes, it's about me!"

"I felt the same way!"

"I understand her so well!"

"I need this product because it will definitely solve my problem!"

"How similar he is to me!"

"I want that too!"

"Why don't I try it too?"

Are you a blogger and want to achieve maximum engagement? Then you wordpress web design agency need to learn how to analyze your target audience. Read this article to understand the topic thoroughly and increase your income.



What is the target audience?

How and why a blogger should conduct a target audience analysis





Content and advertising in social networks are not shown to all users. Algorithms recognize information and offer it only to those people who will be interested in it. This technology is called a smart content feed, and it is available in all popular social networks. Thanks to this logic of programs, we see only those materials that meet our requests. For example, if you are preparing for a wedding, then artificial intelligence will show you ads for wedding salons, dresses, jewelry, and so on. In this case, you are the target audience for these companies on the market.



The blogger's target audience is a group of people who, for one reason or another, are interested in the offered content, product or service and they can buy it.



Users related to the target audience will be maximally involved and active. These are the followers who like, write comments, repost, leave reactions, participate in contests and giveaways. In addition, they are more likely to order the product or service offered by the blog author.



Why does a blogger need to know his target audience?

How and why a blogger should conduct a target audience analysis



Not all bloggers understand the importance of analyzing the target audience. Many of them think that they can post any content and advertise the products of all advertisers who contact them. But this is an unhealthy approach to blogging. What's wrong with this? The problem is that the author does not strain himself and broadcasts everything to everyone. With this approach, it is impossible to find your audience that will be sincerely interested. Accordingly, it will not be possible to monetize such a profile due to the low level of trust and involvement of subscribers.



If you want to make money on a blog, then treat social networks as a job. You need to study the features of the platform on which you are promoting, master various marketing tools and analyze the target audience. In this article, we will talk about the target audience.



Как мы уже говорили в самом начале, понимание целевой аудитории является ключом к успеху в блогинге. Почему? Здесь можно привести аналогию с рыбалкой. В зависимости от того, какую рыбу хочет поймать рыбак, он выбирает соответствующую наживку. Так и блогер должен ориентироваться на портрет ЦА, чтобы привлечь нужную аудиторию.



Что даст вам анализ целевой аудитории:



Знания об особенностях людей, которым интересны вы как блогер и ваши продукты. Узнаете возраст, пол, геолокацию, сферу деятельности, семейный статус, увлечения и многое другое.

Понимание основных сегментов аудитории. Сможете разделить подписчиков на группы по интересам, болям, целям и другим важным параметрам.

Видение того, как создавать контент для разных сегментов. Поймете, что интересно тем или иным людям, которые вас смотрят.

Возможность повысить лояльность. Узнаете, как сделать так, чтобы фолловеры испытывали положительные эмоции в вашу сторону, были преданными зрителями и рассказывали о вас своим знакомым.

Пути быстрого и недорогого привлечения новой аудитории. Затраты на рекламу значительно сократятся, когда вы начнете понимать, где искать своих фанатов.

Органический рост. Поймете, как использовать инструменты для привлечения бесплатного трафика с большей эффективностью.

Понимание, как формировать предложения, которые будут откликаться. Зная боли и потребности людей, а также пути принятия решений, вы сможете сформулировать триггеры, побуждающие к целевым действиям.