Increasing sales and target customer flow through marketing.

Today we will talk about increasing sales and the influx of target customers through marketing. We will find out what influences sales growth. Stanislav Yuryevich Pokryshkin, CEO and expert of the marketing agency "Kosatka Marketing", will tell us about all this. We will analyze using an example how an effective Internet marketing strategy works, what stages it consists of and how you can get the maximum result. In order for us to be able to make the most effective landing pages for launching Internet traffic, it is very important for us to work with the client and deeply immerse ourselves in the project. To do this, we conduct briefs, audits, surveys, and collect client metrics. Based on this, we draw certain woocommerce web design service conclusions with recommendations on how we can improve the client's landing page and social networks. Or we give a recommendation and make a landing page with conversion, on which we can conduct experiments and test our marketing hypotheses, spinning the advertising budget. The most important thing is that the landing page brings us the best possible conversion. It should be properly packaged in terms of the client's target audience expectations. Moreover, the entire target audience needs to be segmented and it should be understood who of them are potential buyers. Here it is important to find the benefit of the offer and create value for the end customer. An example of an effective Internet marketing strategy Let's say the client has an advertising budget of 50,000. We distribute them among advertising sources: Yandex, Odnoklassniki, VKontakte and Yandex.Zen. Next, we direct this traffic to prepared landing pages. Let's say - a website and social networks. It is very important at this stage to set up end-to-end analytics to track the entire sales funnel and calculate the effectiveness! Let's say that for 50,000 rubles we received coverage of an audience of 100 thousand and only 2% of this audience were interested in the client's offer. Of these, 2,000 visits were made. And this is where marketing works! If the client has competently assembled landing pages, then the average common conversion on the Internet will be 2.5%. This will allow us to receive applications if we have accurately hit the target - the buyer and were able to explain to him what the benefit and value of contacting the client is. It turns out 2.5% conversion from 2,000 - this is 50 applications. The average conversion of the sales department is in effect here. As a rule, 20% are very hot clients and they are ready to make a purchase in the shortest possible time. We get 10 sales. Someone will say: "50,000 rubles and only 10 sales is not enough!" I agree with you! This is why you need a well-configured, working CRM system, in which the remaining 40 applications will get stuck, with which the client's sales department will interact, having the necessary training and marketing tools:





marketing kit;

commercial offers;

good sales scripts.

All this must be controlled at the level of the head of the sales department or contact us for help in analyzing the client's customer sales department. Then the client's conversion can grow from 20 to 40% and 20 sales out of 50 applications will be closed. But this needs to be worked on. Who to trust with internet marketing? It is very important to understand that such a large pool of work cannot be performed by one freelancer or one full-time specialist. This is done by a whole team of marketers, such as:

Lead Marketer;

director;

targetologist;

marketing analyst;

a programmer who works on the website;

project manager;

SMM specialist.

We have all these specialists on our staff, and we provide them to the client as part of this service to perform each individual operation, which will allow achieving maximum efficiency. Now that you have seen an example of how the Internet marketing service works, leave a request and our marketers will contact you and help you choose the best marketing solution for your business. Read our article on how else you can increase sales using other tools: